A research group is holding invited focus groups in New York City asking men and women from 18-54 who are WWE fans or former WWE fans to talk about the WWE product including what they like and why they’ve stopped watching if they are lapsed fans.
The groups are an attempt by the company to figure out ways to bring fans back and identify problems in the way the current product is promoted and marketed.
7/14/2011
WWE Asking Fans Why They Don’t Watch Anymore
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